This research study examines Gigabit Internet
and the overall broadband landscape
from the consumer’s point of view.
Two telecom industry veterans from Pivot Group and Telecompetitor led this national study of consumers’ Gigabit and Internet awareness, needs and perceptions. The research breaks new ground with insights and unexpected findings that will prove valuable to service providers, professional services firms, manufacturers and others active in the Gigabit or Internet ecosystem. The report provides analysis and details for the U.S. as well as by market type (urban, suburban and rural), by age group and by gender. Data for the research was collected in September 2014. A total of 800 surveys were completed nationwide.
- Percent of respondents that know their Internet speed
- How often current connection is slow
- Primary connection method for accessing Internet
- Awareness of Gigabit Internet
- Knowledge of Gigabit vs. Megabit: Which one is faster?
- Interest in Gigabit service
- Perceptions regarding impact of Gigabit on their community
- Preferred provider for Gigabit Internet
- Intent to subscribe to Gigabit Internet at $70 per month
- Desired pricing for those not interested at $70 per month
- Number of devices connected
- What respondents use their connection for (uploading movies/photos, working from home, taking online classes and more)
- Percent of respondents that stream TV shows or movies
- Customer preference: Same speed at slightly lower price or faster speed at slightly higher price
- Familiarity with 4G LTE, streaming, Wi-Fi, and the Internet of Things
- Satisfaction with current Internet provider
- Importance of Wi-Fi and satisfaction with Wi-Fi router
The report is based on primary research conducted nationally in September 2014. The sample size of 800 provides statistical significance across key variables.
The price of this report is $495.